Vodafone India, one of India’s leading telecommunications service providers, launched SMS based the ‘START STOP’ service for its customers across all circles in India. Its a simple system from Vodafone to subscribe and de-subscribe value added services through messaging START for activation, and STOP for deactivating a service.
Vodafone India chief marketing officer Kumar Ramanathan said, “Today, mobile is considered not only as a medium of communications but also a form of entertainment. Increasingly customers want entertainment and information on the go and we want them to have full control on what services they want to consume. Our Start-Stop services will allow Vodafone customers to manage value-added services in an easy and instant manner.”
To activate, Vodafone customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.