The ridesharing app Uber has signed on Virat Kohli, Captain of the Indian Cricket team as its first brand ambassador in India. It’s also the first time the cab hailing platform has signed any brand ambassador across the Asia Pacific region.
“We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large,” said Amit Jain, President, Uber India & SA. “In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Virat truly exemplifies our intent and his universality as a youth icon will help us pave the way in our journey to move India forward,” he further added.
“As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in“, said Virat Kohli, Captain, Indian Cricket team.
India is a key market for Uber, as it failed to take off in China. In India, Uber is fighting an intense battle for market leadership with homegrown ride haling app OLA.
Virat Kohli as the brand ambassador of Uber India will lay the foundation for a host of brand-led interventions in 2018. He will also be involved in a series of marketing campaign and customer experience initiatives to be rolled out by Uber India in the coming months.