Love the evergreen songs? Relive your childhood with songs from the legends, Kishor Kumar and Mohammed Rafi or take up to the dance floor with new hits. India’s premier music publishing label Saregama-HMV has brought up its entire library of 1.10 lakh Indian songs online (saregama.com) with free sampling and downloading at a nominal price. The library include most comprehensive collection of evergreen Hindi songs, Ghazals , Hindustani, Carnatic & Devotional music and 36+ Indian regional language songs.
“We have created an online store which will allow people to buy our content. For sampling, we are offering the entire length of the song rather than only in parts.
Beyond this, it’s been forcing people to indulge in piracy as they don’t have a medium to access the collection. Even in piracy, there are chances that a person may not get a particular track or album which she is looking for” said Vikram Mehra, Managing Director, Saregama India.
Saregama-HMV already distributes its library with popular online music streaming services like Saavn, Hungama and Gaana. But with this new offering, Saregama want to give the consumers a chance to interact with it directly. Users can freely sample songs in high quality, following which they can also download a track by paying as low as Rs 9 per song. Purchased songs are of a high fidelity of 320 kbps and can be downloaded up to 10 times across multiple devices. They are also planning to offer uncompressed super high quality files for download on an extra payment.
Saregama has also planning to launch a mobile application (for Android, iOs and Windows Phone) which will allow for a seamless sampling of the songs and downloading.