Now listen, share, and discover around 250,000 English music on India’s top music service Saavn. Bringing in a quarter of a million songs from label partners Sony Music Entertainment and Universal Music Group, Saavn English brings music from artists like Jay-Z, Pitbull, Shakira and Michael Jackson to Saavn’s web platform (Saavn.com) in India.
Paramdeep Singh, co-founder and executive chairman of Saavn commented “Ever since we started Saavn, we’ve always wanted to make English content available on our products. Since we’ve now successfully delivered apps and a website that people love, this felt like the right time for Saavn to launch English music for our users.“
Saavn English will launch with new releases and catalogue classics by Sony Music artists, including AC/DC, Aerosmith, Alicia Keys, Beyonce, Billy Joel, Bob Dylan, Carrie Underwood, Chris Brown, Britney Spears, INXS, Jimmy Hendrix, Johnny Cash, Justin Timberlake, Kings of Leon, Kelly Clarkson, Mariah Carey, Miguel, Oasis, Pink Floyd, and Usher; and by Universal Music Group artists, including Bob Marley, Bryan Adams, Celine Dion, David Guetta, Jennifer Lopez, and Kanye West.
By the launch of Saavn English, they are in direct competition with western companies like Spotify, Pandora, and Rdio which have yet to launch in India. English-language music has a global appeal, and the key demographics in India are no exception. With the launch of Saavn English, Saavn anticipates serving an even larger Indian user base that’s seeking Western music instead of, or in addition to, regional music. Saavn already serving music in Hindi, Marathi, Tamil, Teleugu and Gujarat language. As the nation with the second-largest population of English speakers in the world (just more than 125 million people), India is a prime market for Western music. Saavn’s foray into English-language music marks the genre’s arrival in legal music streaming in India.
Saavn (which stands for South Asian Audio Video Network) is the fastest-growing music service for South Asian music, worldwide. They have around millions of tracks, licensed from hundreds of labels – so whatever you want to hear, you’ll always find it for free (and 100% legally) with Saavn. They have a great collection of licensed Asian music from over 300 content provider. Their catalogue ranges from new releases to some of the earliest known Bollywood records, going back to the 1930s.
Source – Saavn