As part of its overall plan to drive VAS leadership through innovation, Reliance Communications has introduced a new way of playing cricket called ‘Cwicket’, a multi-lingual and fully featured voice based mobile cricket game. In order to play the game, Reliance users have to call and subscribe at 505101065. Cwicket features audio based matches in the India Ka Public league. Once the user’s mobile number has been registered, they can choose one from 10 different teams – Kolkata Kite Flyers, Bangalore Techies and Chennai Super Annas to name a few.
A user is allowed to choose to play the game in either English or Hindi. The commentary is pivotal as users need to listen to the commentary and decide the shot he wants to play. 1000 points are awarded for every game played, 400 extra for a win and 100 each for every six or wicket. The points can be redeemed to enter virtual tournaments, power plays, real prizes and custom bats and balls. To activate the service you need to dial 505101065, charges are Rs 15 for 15 days.
Commenting on the new service Mr Anil Pande, Head – VAS, Reliance Communications said,“ No other sport in India can claim the position of cricket in respect to its popularity. Cricket games have been available on Internet and mobile through WAP. India being a multilingual country, we have partnered with DialFy Technologies, a Voice based Services Company, to launch Cwicket. Cwicket is the first major voice based service to play cricket on mobile through language of one’s choice”