Making its way for a big come back, Research In Motion has signed young Bollywood superstar Ranbir Kapoor as BlackBerry’s Brand Ambassador in India. Kapoor will endorse BlackBerry products across various platforms and will feature in advertisement campaigns in India.
By signing the young energetic Ranbir Kapoor to the ‘BlackBerry boys’ family’ RIM eying to make a grand entry for its new BlackBerry 10 operating system in India. RIM is excepted to release the new OS with new range of smartphones on January – February 2013.
“We are excited to announce Ranbir Kapoor as our first brand ambassador in India. Ranbir truly personifies all the attributes that we endeavor to offer to our customers enthusiasm, exuberance, persistence, excellence, fun, youthfulness, innovation and connecting with people and we recognize this great synergy between us. Moreover, we admire the fact that he is not only the face of contemporary Indian Cinema but he is also someone who represents the ideal source of inspiration for the youth of the current generation.“commented Sunil Dutt, managing director, Research in Motion (India).
“I am ecstatic to be part of the BlackBerry boys’ family. As an actor I recognize the power of communication so naturally, and the need to stay connected with friends within and outside of our industry and loved ones. BlackBerry is known for its unique and powerful communication experience; an experience that I have relied on over years to stay informed and connected to things that matter so closely to me while on the move. Research In Motionthat has a legacy of bringing innovative products keeping in mind the Indian market and I am keenly looking forward to this association,” said Ranbir Kapoor about his new role.