With two days remaining to its newest flagship device launch, the Chinese mobile vendor OnePlus seems to be the hot favourite among Indian users. Doubling its market share, the mobile vendor captured almost 28 percent of the premium smartphone segment in India.
According to latest Quarterly Mobile Phone Tracker 2017 Q3 report from International Data Corporation (IDC), OnePlus market share raised to 28 percent in just two quarters. In the first quarter of 2017, OnePlus was having around 12 percent market share. That’s doubling its volume and market share within two quarters.
The impressive growth was achieved by its killer smartphones OnePlus 5, OnePlus 3T and OnePlus 3. The outgoing OnePlus 5 remained the top-selling smartphone for the company with around 24.74 percent market share in the premium segment.
“Our focus on offering a premium smartphone experience and nurturing the bond with the fast-growing OnePlus community in unique and engaging ways, has helped the brand grow rapidly while creating a distinct identity,” said Vikas Agarwal, General Manager, OnePlus in a statement.
In the premium online smartphone market in India, OnePlus dominated with around 62.2 percent market share. That’s an increase from 57.1 percent in the first quarter. The mobile vendor grew almost 120 percent year-on-year during the third quarter of 2017. It’s now the eighth biggest brand in India (based on value).