MTS Royale, a Special Customer Loyalty Programme launched In Kolkata and West Bengal

MTS India, one of the best CDMA telecom operator in India launches ‘MTS Royale’ first of its kind Customer Loyalty Programme by a telecom operator offering attractive benefits to MBlaze prepaid and postpaid customers in Kolkata and West Bengal telecom circle.

MTS Royale, loyalty program has been specially designed to provide a range of special benefits and rewards to MBlaze subscribers. Available in three variants – Platinum, Gold and Silver, MTS Royale card offers benefits across diverse categories like Restaurants, Multiplexes, Lifestyle & Apparels Stores, Salons, Spas, Beauty & Wellness etc at more than 100 outlets across West Bengal. The launch of MTS Royale is supported by a 360 degree communication campaign involving above the line and below the line initiatives. Centered on the creative thought that MTS customers get a privileged treatment wherever they go, MTS Royale would make them feel special enhancing their experience with MTS.

With the launch of MTS Royale; MTS is offering a variety of special benefits and rewards to MBlaze customers across Kolkata and West Bengal region. Through this programme we want to express our gratitude to all our customers for their long association with MTS. I am sure that our customers will enjoy the exclusive benefits and discounts under this special offer.” said Keshhav Tiwary, Chief Operating Officer, Kolkata & West Bengal circles, MTS India.

The exclusive loyalty card entitles prepaid MBlaze customers to accumulate reward points on recharging their data connection. Postpaid MBlaze customers can accumulate reward points on bill payment of their datacards. Customers can then redeem these reward points against various exciting products listed on the mtsrewards (http://www.mtsrewards.com/) website.