Micromax marketing team knows the right spot to hit, taking on the mobile giant Samsung in India with its own new ads campaign ‘Can Own Now Without EMI‘. You may have heard or seen the recent Samsung India’s ads campaign – Cash back and EMI schemes for its latest smartphones. Spoofing it India’s popular mobile manufacture Micromax has mocked up the Samsung’s idea to its benefit, saying customers can own a great spec smartphone at an affordable cost that’s easy on pocket, other than spending thousands and opting for EMI or other schemes to buy one.
The Micromax ads campaign highlights its way popular Canvas series smartphones the Canvas 2, Canvas HD, and Canvas viva. This smartphones host great hardware specs, sleek design, with latest Android Jellybean experience at an affordable price range which is below Rs 15000, when compared Samsung’s high-end smartphones cost way higher than Rs 25000. Micromax also displays a ranking chart which highlight the A110 canvas 2 as the most popular smartphone ranking one, followed by Apple iPhone5, Nokia Lumia 510, then Samsung Galaxy Grand Duos and again ranking at 5 Micromax Canvas HD.
It’s not the first time Micromax taking on Samsung, earlier they mocked Samsung’s Y Mobile ads campaign for their Ninja smartphones. With a series of print, TV and social media Micromax ads campaign become viral and really helped them to increase Ninja’s sales.