Kerala the God’s Own Country, India’s perfect destination for tourism, holidays, Honeymoon, art, culture, tradition, health care, yoga, ayurveda and meditation. To tap the new tourist season starting in two months Kerala Govt owned Kerela Tourism has launched mobile optimized site, WAP guide, official apps for iOS and Android, and Bluetooth Kiosks which will help travelers to explore destinations in the state. This new products were unveiled by Tourism Minister A.P. Anil Kumar on 10th July 2012.
During the launch Minister A.P. Anil Kumar commented ” The world is making a transition from web based tools to smart phone based tools. Kerala Tourism is making another ground-breaking move with this new array of mobile products to seize the growing opportunity and stay put a notch above our competitors. For the tourists travelling to Kerala, these products will prove to be their e-guardians by giving a comprehensive supportive and protective cover rather than being just e-guides.“
The Kerala Tourism website (www.keralatourism.org) originally started with just 50 visitors a day in 1998 and today it gets 7000-8000 visits per day adding up more than 2.5 million visits a year. The website had won the National Tourism Award for its website five times in the last decade, recognizing its innovations. Kerala tourism is also very active in social media like YouTube with 4 million video views a year, 185K fans on Facebook and 9,591 followers in Twitter.
Kerala Tourism, a pioneer in leveraging internet and mobile platforms, launched innovative mobile optimized site and application in both Apple iOS and Android for accessing ‘God’s Own Country’ at your finger tips. Tourist with smartphones visiting the official Kerala tourism website will now be redirected to fully mobile optimized website (m.keralatourism.org) featuring tour planning, updates, guidance, calendar, photo gallery and destination details.
Apple iOS App on Kerala Tourism
The official Kerala Tourism app for the Apple iOS brings many features to tourist’s visiting the God’s Own Country! on there iPhone, iPad and iPad. Users are free to download the Kerala tourism app from Apple app store. Some of the innovative features from the app include:
- Visually stunning images slider, photo gallery, video gallery
- Complete mobile pocket guide, providing real time location based directions
- Contact details and categorized facilities details (restaurants, hotels,etc).
- Integrated with Facebook, Twitter and Email for you to share updates and tweets about your Kerala trip.
- Tour planner to helps users plan their trip and share it with friends and family.
- Receive discount offers and promotional brochures.
- Currency convertor, Distance calculator tools
Android App on Kerala Tourism
Kerala Tourism has also launched innovative Android application for accessing ‘God’s Own Country’ at your finger tips. The Android app can be downloaded from here. Some of the features:
- Serves as a mobile pocket guide, providing real time location based directions, emergency contacts and neatly categorized facilities(restaurants, hotels,etc).
- Integrated with Facebook, Twitter and Email for you to share updates and tweets about your Kerala trip.
- Helps you plan your trip with the ‘tour planner’ and share it with friends and family.
- A great way for tourists to remain connected with Kerala Tourism and receive discount offers and promotional brochures.
- Provides a unique platform for people associated with tourism industry to publish their facility to millions of smart phone users.
Besides these apps, the Kerala Tourism Department has also setup bluetooth kiosks matching with international standards at key places like international airports, railway stations within the state to help the tourists coming to the state.