Idea Cellular, India’s 3rd largest mobile telecom operator and top 3G provider has won the prestigious ‘Best Brand Campaign’ award at the World Communication Awards 2011, held in London. Idea becomes the only Indian company to win at the Annual World Communication Awards ceremony which witnessed participation from the world’s biggest communications providers. In 2010 also Idea become the finalist for the category Best Brand Campaign, but missed that time.
Idea won the ‘Best Brand Campaign of the Year’ category,after competing with four other major leading telecom brands from across the globe. Idea received the recognition for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’. Idea’s award winning brand campaign ‘Break the Language Barrier’, highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society. The ‘No Idea, Get Idea’ campaign which was also recognized at WCA 2011 offered real-life reasons for switching to Idea’s network, at the time of the launch of Mobile Number Portability (MNP) in India.
Speaking about the awards Rob Chambers, Managing Director, Total Telecom said, “We were delighted to receive such a compelling entry from Idea Cellular; the judges were impressed by how well targeted the campaigns were, and how they addressed specific issues. We look forward to receiving many more entries from you in the future.”
Receiving the award, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in Telecom but across categories. The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience.”
The World Communication Awards (WCA) recognise companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow’s industry.The Awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or another organisation providing a communication service. You can get more details by visiting their site at WCA2011.
Congratulations Idea for winning the Best Brand Campaign award.
Image credit to terrapinn