After the soft launch of Idea Movie Club back in October 2016, India’s third largest telecom operator Idea Cellular has launched its complete entertainment app suite called ‘Digital Idea‘ for its mobile subscribers. The Digital Idea app suite includes Idea Movie Club, Idea Music Lounge and Idea Games Spark.
The Digital Idea app suite is exclusive for Idea mobile subscribers which include both Prepaid and Postpaid customers. As part of the exclusive introductory offer, subscribers will have premium access to this apps or services. You can download the app till 31st March 2017 and avail the premium subscription for next 90 days. However, you will have to pay the data download charges for streaming and downloading media content on this apps from your existing data packs.
Idea Movie Club
As the name suggest Idea Movie Club is a free video streaming app that offers movies, TV shows, music videos, across 10+ different languages. This includes Hollywood, Bollywood and Regional contents. You can also get access Live TV channels, Youtube and Daily Motion through the app.
Idea Cellular has partnered with Eros and other Indian content providers for its content library. The video library got content ranging across eleven different languages, varying from a short clip to a full-length movie. The service also offers more than 90 live TV channels with partnership from Ditto TV.
Idea Movie club is available in both free and premium video contents. The premium subscription to Idea Movie Club varies from daily to annual packs and starts as low as Rs 5.
Idea Music Lounge
Idea has partnered with Hungama Digital to bring its entire music catalogue for its subscribers. You have access to a library of over 2.5 million songs in 14 Indian regional languages across the country and the western world. Users can conveniently discover and search for their favourite song, artist, album, DJ, and remixes.
Just like any other music streaming app, Idea Music Lounge offers selection and downloading of preferred quality of music as per user’s bandwidth availability. Users can download any songs for offline listening. There is also Dynamic Lyrics where you can sing along with your favourite track, as the lyrics appear on the screen.
Idea subscribers download the Idea Music Lounge till 31st March 2017 can avail a free trial mode for 90 days. After the free period, you can subscribe for unlimited downloads in the app for Rs 49 per month.
Idea Game Spark
This one for the gamer in you. The App Store offers over 1500 games across categories like action, sports, racing, strategy and adventure. Some exclusive games include the ‘Virat Cricket’, ‘Need for Speed’, and much more from leading gaming studios. Subscribers can also download and play games that offer immersive experience when used with Virtual Reality (VR) glasses. Idea has partnered with Paytm for technology integration. The operator is also inviting game developers to build exclusive games for its store.
Idea subscribers can download the Idea Game Spark till 31st March 2017 and avail a free trial for 30 days. After the free trial, you can subscribe to a premium pack at Rs 29 per month. This premium subscription allows unlimited game playing on both online and offline modes.
Idea Cellular’s Digital Idea app suite takes on the content services provided by Reliance Jio, Airtel and recently Vodafone India. Among other telecom operators Reliance Jio still has an upper hand, as the operator offers 1GB of 4G data daily free under its Happy New Year Offer.