Google brings in another core search feature, “The Knowledge Graph” an intelligent model that understands real-world entities and their relationships to one another: things, not strings. Its enables users to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to users query. We have recently covered this on our post Google Enriches its Search with ‘Instant Answers’.
The Knowledge graph database contains around 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s been fine tuned based on what people search for, and what Google find out on the web.
As an example, when we searched for film star “salman khan” you will see his biography with almost complete details of Salman right there, also it shows links to his recent movies search result page. So it provide a quick snap of that person.
According to Google, The Knowledge Graph enhances its Search in three main ways to start:
1. Find the right thing – Google understands the difference between language, it will now narrow down the search results to the exact one the user meant thus making the search more intelligent and result more relevant.
2. Get the best summary – By understanding the users search queries Google can show a summarized version of the relevant content around that topic, including key facts users likely to need for that particular thing. Like the one on our example above about Salman Khan.
3. Go deeper and broader – The Knowledge Graph can help users to learn a new fact or new connection that prompts a whole new line of inquiry. It will help users learn more from their search queries.
Watch of the video from Google to get a deeper insight on Knowledge Graph –
The knowledge Graph is currently being rolled out to U.S. English users and also going to be available on smart phones and tablets.
The search is becoming more personal and intelligent. How do you like the new enhancement from Google?