Google revolutionized the online video chatting with Google+Hangout tool bringing friends closer, having real-time debates and conversations. It’s now taking a step ahead to bring shoppable hangouts an exclusive shopping app for Google+ Hangouts On Air where one can hangout with a retailer and simultaneously shop retailers products.
Google India has joined hands with India’s biggest online fashion store Myntra and Bollywood actor Hrithik Roshan to bring Asia’s first Shoppable Hangout on Google+ to India.
Google+ Shoppable Hangout On Air brings an exclusive shopping app for Google+ Hangouts On Air where retailers can speak about their products while customers simultaneously browse a curated selection of those goods, available for purchase through the Hangout. Simplifying it, during the Myntra shoppable hangout, selected users can interact with Hrithik Roshan which is also broadcasted live publicly on YouTube, while allowing all the viewers can simultaneously shop Myntra products through the Hangout.
Hrithik Roshan recently launched a private label for casual wear – HRX and through this hangout he intend to promote his brand and interact with his fans.
“The Shoppable Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik’s clothing line with him at your side, except from participants’ living rooms,” commented Nitin Bawankule, Google India Industry Director.
Google recently hosted a Shoppable Hangout in collaboration with the CFDA and a group of designers, including Diane von Furstenberg, Rebecca Minkoff, Marcus Wainwright, David Neville and Rachel Zoe. According to their stats the ‘Shop the Hangout’ pilot program has 150 million+ social media impressions, 65 million+ press impressions and helped increase sales and traffic on partner designers’ e-commerce sites. To get a live experience, view this Shoppable Hangout (Hangout page) with famous American fashion designer Diane von Furstenberg.
The hangout is scheduled to happen on January 20, 2014 (RSVP the event) and Myntra is currently running a contest (contest page) where one winner will get a chance to hangout with Hrithik Roshan on air and 10 other winners will be given Hrithik Roshan autographed T-shirts along with Myntra gift vouchers worth Rs 2000.