India’s top online shopping store Flipkart has becomes the first and only Indian app to cross 50 million installs on Google Play Store. With an average rating of 4.2 stars from 1,74k reviewers, the app is among the highest rated Indian shopping app on Google Play store.
Flipkart android app has achieved this milestone during the first week of February 2016. It’s the only app from India across all genres like communication, social, media, games etc to achieve the 50 million installs. Apps from Snapdeal and Amazon India are still under the 50 million install mark. Flipkart app comes with numerous unique and innovative features like the Ping messenger, image search, smarter search, one-touch wishlist, multi-filter functions and more.
The big success for Flipkart may be due to their earlier decision to go all route to the app while closing down their mobile website and forcing customers to install the app to browse the website on mobile. In addition, they also try to lure customers to install the app by offering app-only offers. Furthermore, the burst of low cost and affordable android smartphones in India has helped Flipkart to quickly reach more users.
Recently only Flipkart brought back its mobile version of the website on smartphones called Flipkart Lite with advanced Chrome integration.