Indian tablet market on rise, with overall growth in shipments of Tablets in the India registering 158.96% year-on-year (1Q CY 2013 over 1Q CY 2012), and around 10,000 tablets are shipped per day. Interestingly Indian consumer loves buying Tablets from Indian brands, with Datawind and Micromax becoming their favorite.
According to latest report from CMR, over 905,000 Tablets were sold (shipped) in the quarter (January-March 2013), by as many as 53 domestic and international vendors. Datawind leading the tablet market in India with 15.3% share, followed by Micromax with 12.3% share and Apple with 11.7% share. The top 5 vendors accounted for around 58.9% of the Indian tablet market and only nine vendors shipped in significant volumes of more than 20,000 units during the quarter.
With rise in tablet market in India, shipments of traditional computing devices such as desktop PCs and notebook PCs are seeing a relative deceleration.
“The continued long term growth in shipments of Tablets in the India market further points to the fact that a large proportion of first time users of computers in emerging markets like India are getting to experience computing through this highly portable, converged form factor.” said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice.
Trends among Indian Tablet user segments sees – one set looks primarily for performance and best-in-class build quality and typically opts for the high-end Apple iPad, while the other segment looks for a wide range of features at an affordable price point and opts for brands like Datawind and Micromax.