Bharti Airtel Introduces Airtel Cricket Contest This World Cup Season

Bharti Airtel  today announced the launch of a bouquet of innovative services aimed at bringing the cricket extravaganza alive on the handsets of its 150 million plus mobile customers across the country.

airtel mobile customers can now dial 543210 (toll free) to avail various cricket specific services including SMS, MMS & video alerts, airtel Talk2Me with cricketers & experts, games & applications – and also share opinions on matches with their friends on social networks. With‘airtel Cricket Contest’, airtel mobile customers can SMS ‘PLAY’ to 55000 or dial 543210 to test their cricket knowledge and get a chance to walk away with exciting prizes including cars and LCD TVs.

As part of another special initiative – Shahrukh Khan, host of the popular game show Zor Ka Jhatka, has launched a contest wherein airtel customers can call 53030 and record personalised good luck wishes for our cricket team. The 11 most Zor Ka Jhatkawishes will then be etched on a cricket bat to be passed onto our cricket team. So what are you waiting for…come be a part of the cricket fever and enjoy the game like never before – anytime, anywhere.

Mr. Shireesh Joshi, Chief Marketing Officer – Mobile Services, Bharti airtel said, “We are very excited about bringing a whole new experience to airtel mobile customers this cricket season. Cricket is a sport that resonates very well with a wide spectrum of the Indian masses – and what could be better than bringing every aspect of the biggest tournament of India’s favourite sport onto the mobile device! As India gears up towards the cricket challenge of the year, airtel is proud to present a host of unique services that will bring our customers closer to the game they love.”

This bouquet of cricket services will give airtel customers a whole new way of enjoying the cricket extravaganza with offerings such as: