Let’s start everyday with some music! India’s emerging telecom operator Aircel has partnered with India’s top music streaming service Saavn to offer free music streaming to its customers during 6AM to 9AM everyday.
Under the package Aircel Music Mornings, customers can get data-free access to Saavn’s comprehensive music catalogue with millions of tracks, licensed from hundreds of labels everyday from 6AM to 9AM for a period of one months. Through this Prepaid customers can enjoy unlimited music streaming from Saavn during 6AM to 9AM every day without being billed on their 3G/2G data plans.
Aircel music lovers can now freely listen to their favorite artists in Bollywood and beyond, with popular genres such as bhangra, devotional, ghazals, Carnatic, Indipop and music in regional languages including Hindi, Punjabi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam and Bhojpuri.
“The rapid growth in the penetration of smartphones has led the way for frequent music streaming and downloading on smart devices. With more than one third of our subscribers using smartphones, and riding on the success of Aircel 3G mornings, we bring alive the concept of good mornings through the introduction of ‘Aircel Music Morning’ through the alliance with Saavn.” said Anupam Vasudev, Chief Marketing Officer, Aircel.
Currently Aircel Music Mornings is available to prepaid customers in Mumbai, Maharashtra, Tamil Nadu and Chennai telecom circle, but soon will be expanded to pan India. This offer is part of Aircel’s 3G morning campaign where prepaid customers get unlimited 3G internet usage between 6 Am – 9 Am daily for 30 days.
Earlier Saavn partnered with another Indian telecom operator Tata Docomo to come up with a unique mobile internet pack that offers extra free data for listening to Saavn Music streaming. In addition Saavn also laid an exclusive partnership with Shazam to offers local Indian Music discovery.